We all know as Entrepreneurs and Business Owners that in order to stay competitive in today's marketplace, you need to position your business to take advantage of emerging trends. Mobile Marketing is NOT in the future, it's NOW!
What else is vitally important for an average user? Let's think. We can quite easily schedule our days and plan our tasks on paper. However, we don't have such efficient analogues to weather and navigation apps, and of course, there's no alternative to compete with Googling anything on a smartphone. Checking inbox on the go is also crucial for busy people. But is there anyone who isn't busy nowadays?
You can post 10 times a day and pick what times you want to share during the week. That gives you the advantage of posting during the best times for engagement.
Get some help in creating an app unless you are a programmer yourself. The cost may surprise you and their input will be invaluable in helping your app to be successful.
All Mobile Apps, whether they are for the iPhone, BlackBerry or any other device are never used in a picture perfect environment. There are always distractions that fight for the attention of the mobile users. So, the interactive nature of the app must be designed accordingly. You can't design the app by keeping a certain location, situation, or environment in mind. It needs to be designed by keeping the distractions in mind. Its visuals must be such that they immediately grab the attention of target users. The funny thing is that in most cases, Mobile Apps are used to provide a distraction. So, your design must be able to "distract" a user for a sufficient period of time.
Did you know that statistics show mobile consumers have their phone or mobile devices within 3 feet of them 23 hours a day? Just think about the opportunity you have more info before you to have YOUR business on your clients or prospects mobile device 23 hours a day / 365 days out of the year? Now that my friends is what I call OPPORTUNITY! I don't know any other marketing medium that has the same power to instantly get the attention for your target market.
This is just a short list. I did not mention the availability of checking email or playing games. Now I know this is going to sound lazy but it is cool to be able to check one last time whatever I want to check from my bed before I fall asleep using my phone. I no longer drag my laptop from room to room in my house. Technology is always changing. No matter how hard we fight change sometimes when we finally give in and adapt we realize how much money we can save by upgrading one gadget that can eliminate at least half a dozen other gadgets. Upgrading your cell phone can save you money and save your shoulder. Your briefcase will no longer be weighted down with gadgets.